CLICK HERE TO VIEW CURRENT ISSUE

Best of NAMA 2026

Stay Informed
with these

Services
Agri Marketing Update
e-newsletter sent each Monday and Thursday
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide
Books:

National Agri-Marketing Association
NAMA Website
Upcoming Events
Chapters
Agri-Marketing Conf
Best of NAMA 2025












AG GROUPS LAUNCH COALITION FOR ADVANCEMENT OF PRECISION AGRICULTURE
Source: CropLife America news release

The Coalition for the Advancement of Precision Agriculture (CAPA) announced its official launch and upcoming Precision Ag Forum, taking place Sept. 18 in Washington, D.C.

Comprised of trade associations and organizations representing a diverse range of sectors within the agriculture industry, CAPA will serve as a voice for the benefits of precision agriculture technology.

CAPA will be led by its co-chairs Daren Coppock, president and CEO, Agricultural Retailers Association; Dale Moore, executive director of public policy, American Farm Bureau Federation, and Jay Vroom, president and CEO, CropLife America.

The full roster of founding member organizations includes:

• AgGateway

• American Farm Bureau Federation

• American Seed Trade Association

• Agricultural Retailers Association

• Association of Equipment Manufacturers

• CropLife America

• Field to Market, the Alliance for Sustainable Agriculture

• The Fertilizer Institute

• National Agricultural Aviation Association

• PrecisionAg Institute

The coalition will seek to increase awareness of the productivity improvements and sustainability enhancements provided through precision agriculture practices and technologies, including variable rate technology, guidance systems, and soil testing and monitoring. The coalition will work to communicate the benefits surrounding these technologies to Capitol Hill and other key policymakers.

"Precision agriculture technologies can play a major role in helping growers further their sustainability efforts through increasingly efficient use of inputs and resources," noted Coppock.

"Through a unified voice with CAPA, this coalition can help communicate those benefits to regulators and legislators."

Moore added, "With the use of tools such as GPS technology and auto-steer, U.S. farmers and ranchers can be more efficient and productive than ever. This will be critical in meeting the growing global food demand."

CAPA will host a kick-off Precision Ag Forum on Sept. 18, 2014, at the Capitol Room of the Hyatt Regency Capitol Hill in Washington, D.C., from 4:30 to 5:30 p.m. The forum will include a panel discussion featuring growers and leaders in the realms of agricultural equipment, crop input and conservation.

Panelists will discuss their perspectives on precision agriculture, results observed or achieved through their usage of precision agriculture technologies, and a personal forecast for what they see for precision agriculture in the future. A reception will follow the afternoon's panel.

Click here to RSVP for the Sept. 18 Precision Ag Forum and reception.

"The adoption of precision agriculture practices creates an opportunity for growers to improve efficiency on a large scale," concluded Vroom.

"We look forward to working with regulators and policymakers to discuss the economic and sustainability benefits this means for growers. CAPA is pleased to share this important story in Washington, D.C."


Search News & Articles












Proudly associated with:
Ag Media Council Canadian Agri-food Marketers Alliance National Agri-Marketing Association National Association of Farm Broadcasters
Agricultural Relations Council Agricultural Communicators Network Livestock Publications Council
All content © 2026, Henderson Communications LLC. | User Agreement