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Source: Farm Journal Media news release

Nearly 140 beef producers from 17 states assembled in Omaha during the Beef Today Cowboy College held Sept. 9-10, 2014. Hosted by Farm Journal Media's Beef Today magazine, the two-day educational program was designed specifically for feedlot cattle crews-processing teams, cowboy doctors and others involved in the day-to-day care and welfare of beef feedlot animals.

Presentations addressed all aspects of animal care, feeding, health and welfare, in addition to contemporary issues related to beef industry sustainability. The program featured industry-leading veterinarians Dan Thomson, DVM, Ph.D., Director of the Beef Cattle Institute at Kansas State University; Mike Apley, DVM, Ph.D., DACVCP, Kansas State University professor; and Tom Noffsinger, DVM, consulting feedlot veterinarian from Benkelman, Neb.

"The beef industry is led by producers who care about their animals and thirst for the latest information on their care, management and handling," said Thomson. "The people who came to this meeting were here because they want to be the best, and they will go home and implement changes because of what they've learned."

The exceptional turn out, highly engaged participants and positive response from attendees and sponsors sets the stage for annual events in coming years.

"Cowboy College is just another aspect of the commitment Beef Today has made to providing valuable management information and education to our beef producer audience," said Cliff Becker, Vice President, Publishing Director. "We're very pleased with our first event and have already begun plans for expanding this effort in the future."

Sponsors supporting the program included Animal Health International, Merck Animal Health, Boehringer Ingelheim Vet Medica, Central Life Sciences and Zinpro Performance Minerals.

Farm Journal Media's livestock division continues to invest and expand its offerings to livestock management operations through Dairy Today, Beef Today,,,, AgriTalk, AgDay, email newsletters and live events.

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