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VERDESIAN LIFE SCIENCES ANNOUNCES NEW SALES, MARKETING LEADERS
Nov. 5, 2014
Source: Verdesian Life news release
Balancing current needs while keeping an eye on future possibilities is a familiar practice for most businesses. In order to complete the task, Verdesian Life Sciences, LLC (Verdesian) is creating a new structure for the sales and marketing teams.
"Our sales and marketing leaders hold the keys to bringing current and new technologies to our customers," said Greg Thompson, chief operating officer for Verdesian. "To be the leader in the plant health and nutrition market, we need to have the right people with the skills and knowledge in the right places to deliver smart, efficient solutions."
The sales team leadership includes Mike Blanding and Glen Wiggins moving into roles as vice president of sales for the Seed Treatments & Inoculants division. For the Nutritionals division Dave Schwartz will serve as executive vice president of sales and Steve Dal Sasso and Reggie Underwood both as vice president of sales. Each vice president will work with their team of technical sales representatives to meet the needs of distributors, retailers and producers in their territories.
The marketing team includes Ryan Bond as vice president of marketing; Michael Berry serving as senior marketing manager, Nutritionals; and Jim Pullins as marketing manager, Seed Treatments & Inoculants. They will manage the technology platforms and corresponding brands from concept throughout the products' lifecycle. Responsibilities include developing and executing market strategies for all products and supporting the Verdesian sales team.
"We are excited about the capabilities Mike, Glen, Dave, Steve and Reggie will bring to our sales team," said Thompson. "They all have been in the business for a long time and bring a wealth of knowledge to our company. Ryan, Michael and Jim bring expertise to the marketing team that will help us understand and provide what the market needs."
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