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LABORATORY MANAGEMENT PARTNERS NAMES SWANSON RUSSELL ITS AGENCY
Nov. 6, 2014
Source: Laboratory Management Partners news release
Laboratory Management Partners, Inc. (LMP) has selected Swanson Russell to lead a re-branding effort. Based in Memphis, Tenn., LMP is the largest agricultural and environmental soil testing company in the United States, with facilities across the country.
"Soil fertility and environmental testing is becoming increasingly important to growers as they continue to be good stewards of the land and implement precision ag practices," said Steve Johnson, Swanson Russell vice president/account supervisor. "We are pleased to work with a leader in this market and help LMP communicate their services to customers and prospects."
LMP was created when A&L Analytical Laboratories, Inc., merged with Environmental Testing and Consulting, Inc., both founded in 1971.
Swanson Russell was selected for its marketing communications knowledge and expertise in the agriculture industry. Swanson Russell will assist with a new brand launch, and develop a brand architecture system as well as an integrated communications plan.
For more information about LMP, visit www.lmpcorp.com.
To learn more about Swanson Russell, visit www.swansonrussell.com.
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