Stay Informed
with these

Agri Marketing Update
e-newsletter sent each Monday and Thursday
Agri Marketing
Text Alerts

Big news as it breaks
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide

National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2024

Association of Equipment Manufacturers (AEM) reports:

Exports of U.S.-made agricultural equipment dropped 16 percent for the first half of 2015 compared to the first half of 2014, for a total $4 billion shipped to global markets.

Asia and Central America were in the plus column, while South America and Europe led the declines, according to the Association of Equipment Manufacturers (AEM). The AEM equipment manufacturing trade group cited U.S. Department of Commerce data it uses in global market reports for members.

Exports by World Region

January-June 2015 U.S. agricultural equipment exports by major world regions compared to January-June 2014:

• Canada dropped 18 percent, for a total $1.3 billion
• Europe declined 31 percent, for a total $832 million
• Central America gained 5 percent, for a total $554 million
• Asia gained 19 percent, for a total $502 million
• South America dropped 30 percent, for a total $368 million
• Australia/Oceania fell 2 percent for a total $355 million
• Africa decreased 22 percent, for a total $132 million

AEM Market Analysis Overview

AEM's Benjamin Duyck, director of market intelligence, provides some insights:

The second quarter of 2015 marked the 6th consecutive quarter that U.S. agricultural equipment exports and imports experienced year over year declines. This is an interesting difference from the construction equipment exports, which have experienced growth in imports.

A logical explanation may be that the domestic market demand for construction is still stable, while the U.S. farmer lacks resources or incentive to buy new equipment. Looking at specific equipment categories, the only category for which exports grew were components, while exports of Dairy/Milking machinery remained stable.

Our Agritech Business Barometer, a global report from the Agrievolution Alliance that indicates the worldwide climate for agricultural equipment, does not come out until next month. However, we can assume that the lower commodity prices are taking a toll on farmers in other countries as well.

Aside from the low commodity prices, a stronger U.S. dollar is plaguing U.S. manufacturers, making them less competitive. In September 2015, the Broad Weighted Trade Index for the US Dollar, provided to us by the Board of Governors of the Federal Reserve, had grown 18.2 percent compared to January 2014 and 21.5 percent compared to January 2013.

Exports by Top 10 Countries

The top countries buying the most U.S.-made agricultural machinery during the first half of 2015 (by dollar volume) were:

1. Canada - $1.3 billion, down 18 percent

2. Mexico - $487 million, up 10 percent

3. Australia - $318 million, down 1 percent

4. China - $284 million, up 36 percent

5. Germany - $132 million, down 24 percent

6. Brazil - $126 million, down 45 percent

7. France - $105 million, down 9 percent

8. United Kingdom - $95 million, down less than 1 percent

9. Belgium - $95 million, up 14 percent

10. South Africa - $86 million, down 24 percent

Economic Resources Available

AEM's Agricultural Equipment Global Markets Export report and select other reports are available to the public through the AEM store (

AEM members may access the global markets export report and the Agrievolution report on the AEM website ( in Market Intelligence section.

Custom detailing exports by 10 Digit HS code to various countries worldwide, as well as an overview of export market opportunities by product, are available to members on request. For more information, contact AEM's Benjamin Duyck, director of market intelligence (

Search News & Articles

Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2024, Henderson Communications LLC. | User Agreement