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Best of NAMA 2025












OSBORN + BARR CEO MICHAEL TURLEY TO EXIT AGENCY, WILL BUILD HIS FAMILY'S FARM
Source: Osborn + Barr news release

Osborn + Barr (O+B) announces CEO Michael Turley plans to leave after 25 years with the ag-marketing company, to return to his roots and run his family farming operation.

"The experiences I've had with true partners, amazing co-workers and terrific clients has been a blessing," said Turley.

"My heart is now and always has been with our family farm, Rolling Lawns, near Greenville, Illinois. We have some exciting things on the horizon that can only be achieved with my full focus and commitment."

Turley has been an integral part of Osborn + Barr for 25 years having served as the CEO for the past 8 years. He has led the company through several new ventures and the move to present headquarters in downtown St. Louis.

Turley also established O+B's Kansas City office, in order to serve then client John Deere. Since then the KC office has grown to serve O+B clients Merck Animal Health and Verdesian.

"In learning the advertising business, Michael has gone on to impact all of our clients over the years," notes O+B Chairman Steve Barr. "I don't know of anyone that enjoys the challenges of our industry more than Michael.

However, when Michael joined us from Hoard's Dairyman, he was clear that one of his long term goals was to get closer to his family's dairy in Greenville. That time has now come."

"Michael's passion for the Ag industry has been a driving force in the organization," said O+B Managing Partner/CFO Rhonda Ries. "He embodies the agency's vision of being Ag and Rural America's greatest advocate. As partner and friends for more than 20 years, we've managed the agency through leadership transitions and business expansion."

"We are fortunate to have built an experienced leadership team over the years that will expand upon Michael's legacy," notes Ries. "I am grateful for his contributions to Osborn Barr and wish him nothing but the best as he begins the next, exciting chapter of his career."


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