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Nov. 16, 2015 Agricultural Relations Council (ARC) reports: How Social Media Tools Help You Gain Allies and Neutralize Critics: Ag companies know they need to be "on social media" but often don't know what to do once they have a Facebook page. They face three basic challenges: 1) Experienced communicators don't have the time or patience to learn social media; 2) Younger people have the technical skills but lack experience and relationships; 3) Ag communicators say nice things to themselves, yell back at their critics, but ignore the most important audience: consumers. This webinar will help demystify the new tools, provide case studies, and provide information on best practices. David Wescott leads a full-service strategic communications consultancy in Durham, North Carolina. To register click here. FYI: the recorded link to the webinar will be sent to all registered attendees by December 1st, 2015. Tweet |
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