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October 2003 The best-laid plans from marketing and communications to sales and distribution will unravel eventually if a product fails to deliver on its promise to the marketplace. Syngenta launched CallistoTM under an internal slogan of "Under Promise and Over Deliver." The marketplace responded enthusiastically. Callisto moved to the market leader position in its herbicide category in its first full year of grower use. Product adoption continues to escalate. The following observations volunteered by customers across the Corn Belt provide further insight into what it takes to capture market share in a segment occupied by more than 75 competitive brands: "Callisto offers growers outstanding crop safety, long-lasting residual control and a broad-spectrum, broadleaf weed control. To me, Callisto is the luxury car of broadleaf weed control; it is dependable and works real well on hard-to-control weeds such as kochia, waterhemp and lambsquarters." — Ryan Hageman, Lake Preston Cooperative, Lake Preston, S.D. "Crop safety was a deciding factor in my use of Callisto. Other products make the corn brittle, and some have unseen damage that takes out yield. Callisto is safer to my corn — I don't have to worry about yield damage." — Mike Kamler, Shickley, Neb. "Callisto works. It has proven crop safety and a nice, simple rate that's easy to figure, not to mention great weed control." — Dave Pagels, Lima Elevator, Howe, Ind. "I have a real big problem on my farm with waterhemp, so I tried Callisto this year for the first time. It was a long time between planting and the time we sprayed because of the cold, wet conditions, so the waterhemp got a really good start. Callisto did a great job. I plan to use all Callisto next year." — Rudy Kopecky, Lohrville, Iowa "Callisto provides excellent crop safety even in cool, wet weather and has an excellent spectrum of weeds controlled. Callisto held my fields weed-free to canopy last year, and sales for this year have tripled." — Dennis Weber, New Vision Cooperative, Worthington, Minn. Tweet |
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