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 April 2006 Golden Harvest Seeds, Inc. has chosen Ervin & Smith Advertising and Public Relations, Omaha, NE, as the agency of record for the company's public relations and advertising efforts. "Our previous experience with Ervin & Smith gives us confidence they'll do a great job on our new campaigns as well as meet the goals of our company moving forward," said Doug Robinson, head of national communications for Golden Harvest. "We're excited to extend our relationship with Golden Harvest," said Sharon Carleton, president of Ervin & Smith. "Over the years we've developed a number of successful strategic projects for Golden Harvest and look forward to representing them in their new advertising and public relations campaigns." Kubota Tractor Corporation (KTC), Torrance, CA, announces the selection of McCormick Company as agency of record to handle public relations activities in the United States. "McCormick presented ideas on how it could help Kubota continue to build our brand in a very creative fashion," says Peggy Horkan, national advertising and public relations manager for KTC. "We're pleased to add McCormick's expertise to our marketing-communications efforts and believe its team will help us a great deal across all product lines." Horkan says McCormick will provide media relations, market development, product publicity, media tours and training, and issues and event management, as well as campaign development and execution of full line of products. ZimmComm Marketing and Communications has changed its name to ZimmComm New Media, LLC to better reflect the company's focus in the realm of internet-based communications tools and services. ZimmComm president Chuck Zimmerman says when he and his wife, Cindy, started the company two years ago they had no idea it was going to go in the direction that it has grown. "We started out with the idea of being more of a traditional advertising and public relations agency," said Zimmerman. "Instead we have developed expertise in very non-traditional communications strategies that are becoming very popular." Those "non-traditional" communications strategies mainly include blogging and podcasting - two terms that are becoming much more familiar to the general public and much more important as business advertising and public relations tools. ZimmComm has four main company owned and operated blogs: AgWired (www.agwired.com), which focuses on what's new in the world of agribusiness; World Dairy Diary (www.worlddairydiary.com), a blog for and about the dairy industry; Domestic Fuel (www.domesticfuel.com), which is all about alternative fuels such as ethanol and biodiesel; and Ag News Wire (www.agnewswire.com), primarily for the posting of news releases for ZimmComm clients. Anderson Partners Advertising, Omaha, NE, announce the hiring of Jim A. Jones as the agency's business development manager. Jones will be responsible for Anderson Partners' self-marketing efforts to both current clients and prospects. Jones was previously with Ayres Kahler. Rhea & Kaiser Marketing Communications, Naperville, IL, announces its membership in Worldwide Partners Inc., the world's largest network of independent, privately held agencies and the ninth-largest marketing communications company in the world. "Our collaboration with Worldwide Partners represents an opportunity for Rhea & Kaiser to broaden our reach nationally and internationally," said Steve Rhea, president and CEO of Rhea & Kaiser Marketing Communications. "And by tapping into the experience of agency leaders worldwide, we continue to ensure our clients leading-edge communications expertise and access to knowledge of markets around the world." Griffin Bungener has been promoted to account executive at Bader Rutter & Associates, Milwaukee, WI, in the agency's account services group. He works on the Merial companion animal and equine vaccine accounts. Bungener joined Bader Rutter in 2004 as an assistant account executive. Prior to joining the agency, Bungener worked as an event planner for Door County Meeting and Events. AM Tweet |
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