|
 |
|
|
|||
 
|
 |
|
 April 2006 THIS MONTH IN AGRIMARKETING Five Years Ago (2001) • An article featured in-depth profiles of 12 Internet startups. Five of the 12 are in existence today. • Dow AgroSciences purchases Rohm and Haas's ag products business. • NAMA's annual conference is held in Denver. Named AgBusiness Leader of the Year is the AEM's Emmett Barker. Agri-marketer of the Year is Monsato-Corn State's Wendall Knehans. • NAMA Best of Show/Advertising is won by Agriliance and its agency Colle-McVoy. • PR Best is won by Farmland Industries (in-house). Ten Years Ago (1996) • Ciba-Geigy and Sandoz merge to form Novartis. Combined ag sales are nearly $6 billion. • IMC and Vigoro Corp. merge under the name IMC Global. • NAMA's annual conference is held in San Diego. • NAMA's Best of Show/Advertising is won by DuPont and its agency Saatchi & Saatchi. • PR Best is won by the Washington Apple Commission (in-house). • The United Soybean Board hires mgmt firm Smith Bucklin & Assoc to manage all of its production, new uses and domestic mktg projects. Twenty Years Ago (1986) • Fulton Breen is promoted to business analyst at Union Carbide. • Pioneer Hi-Bred consolidates its five regional production and marketing units into one production unit headed by Corp VP Dr. Owen Newlin and two marketing units - Mkg West headed by Carrol Bolen and Mktg East by Robert Wichmann. • NAMA's annual conference is held in Dallas. Named Agri-marketer of the year is Ciba-Geigy's Leo Bontempo. • NAMA's Best of Show is won by Mobay and its agency Valentine-Radford. AM Tweet |
|
|
|
|
|
|
|
|
|||||||||||||
