Stay Informed
with these

Agri Marketing Update
e-newsletter sent each Monday and Thursday
Agri Marketing
Text Alerts

Big news as it breaks
@AgriMarketing on Twitter
Farm Show Guide
Marketing Services Guide

National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2022

The new technology that has been recently introduced to the ag marketplace, and that which is on its way, is truly revolutionary. It has allowed crop yields to thrive, in spite of what Mother Nature has thrown its way, be it drought, insects, fungus, or other pestilence.

However, we believe industry-defined regulatory clearances must be received before owners ever release the technology in the market, despite how superfluous some of those regulations may be.

We understand the need for companies to achieve a return on their research investments as quickly as possible. If not handled properly, though, product recalls, settlements and loss of markets can occur. These can play out as financial disasters. Unfortunately, one only needs to go back a few short years and study the Starlink/corn tortilla case and the toll it took on its owner.

Just this year alone, we have had the GMO-rice "contamination" plus a corn trait that has yet to be approved by Japan, which is the largest U.S. export customer. Assurances are being made that crops being raised will be properly handled and sold only into approved uses.

Let's hope for the sake of the owners, their investors, the producers and the consumer that is the case.

In this issue, we announce the news that NAMA's Exec VP Eldon White has joined the Texas and Southwest Cattle Raisers Association. We wish him the very best as he takes over the leadership of the 130-year old organization. It has truly been a pleasure working with Eldon through his 16-year tenure as the leader of NAMA. He is the ultimate professional and the prototype of a 21st century executive.

Search News & Articles

Proudly associated with:
SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
All content © 2023, Henderson Communications LLC. | User Agreement