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Source: Bader Rutter news release

Bader Rutter, an integrated marketing services agency based in Milwaukee, has been selected by Ball Horticultural Company, based in West Chicago, Ill., to provide integrated brand communications services. A leader in research, production and marketing of flowers and ornamental crops, Ball Horticultural is one of the nation's largest sellers of seed, young plants and cuttings to professional growers, wholesalers and retailers. Bader Rutter will support the company in the areas of product branding and integrated marketing communications development.

After an extensive search, Ball Horticultural selected Bader Rutter due to the agency's brand development experience. Additionally, Ball Horticultural was attracted to the firm's ability to provide full-service marketing support for all channels of communication, including public relations, advertising, retail merchandising and media services.

"We are excited about our new relationship with Bader Rutter and are confident in its expertise in brand asset management," said Diane Hund, director of marketing of Ball Horticultural. "Bader Rutter's extensive experience in agrimarketing, coupled with the firm's diverse portfolio of client industries and consumer efforts, will provide an excellent platform for assisting Ball's marketing needs."

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