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Source: Alltech news release

Leading livestock nutrition company Alltech has teamed up with Osborn Barr (O+B) to heighten the profile of its innovative ONE: The Alltech Ideas Conference and increase participation among progressive U.S. livestock producers and farmers.

Alltech, with an emerging portfolio in several life science categories, uses nutrition and innovative scientific practices to disrupt traditional approaches and improve the health and performance of livestock, crops and people.

Alltech's ONE conference invites agriculture professionals from across the globe to discuss new ways to make a long-term positive impact on the food production industry. O+B will work with Alltech's internal marketing team to develop content, creative assets and a strategic communications campaign ahead of the conference.

"We are thrilled to work with a forward-thinking and dedicated company like Alltech," said Rhonda Ries, president of O+B. "They are an ideal client as our agency's background is deeply rooted in the agriculture industry and much of our experience is helping companies like Alltech succeed."

O+B recently announced the acquisition of the digital marketing agency Paramore in Nashville, Tenn. O+B currently serves several other clients in the agriculture industry including United Soybean Board, Merck Animal Health, Monsanto and Verdesian Life Sciences.

About Alltech:
Founded in 1980 by Irish entrepreneur and scientist Dr. Pearse Lyons, Alltech improves the health and performance of people, animals and plants through nutrition and scientific innovation, particularly yeast-based technology, nutrigenomics and algae. With more than 100 manufacturing sites globally, Alltech is the leading producer and processor of yeast and organic trace minerals, and its flagship algae production facility in Kentucky is one of only two of its kind in the world.

The company's guiding ACE principle seeks to develop solutions that are safe for the Animal, Consumer and the Environment and is actively supported by more than 5,000 team members worldwide.

Alltech is the only privately-held company among the top five animal health companies in the world. This is a source of competitive advantage, which allows Alltech to adapt quickly to emerging customer needs and to stay focused on advanced innovation and long-term objectives. Headquartered just outside of Lexington, Kentucky, USA, Alltech has a strong presence in all regions of the world. For further information, visit

About Osborn Barr
O+B works to be agriculture and rural America's greatest advocate. Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America. The family of 145 professionals provides branding and communications expertise, social responsibility and advocacy initiatives in addition to extensive digital marketing services through Paramore, the digital agency, an O+B Holding company based in Nashville. The firm also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels and continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs. Osborn Barr is located in St. Louis, Kansas City and Nashville and can be contacted via phone at (888) 235-4332, or (314) 726-5511, or at

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