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Agri-Pulse reports:

The announcement by Tomato giant Hunt's that "you won't find a single genetically modified tomato among our vines" has prompted more than a thousand comments on its Facebook page, many of which accuse the company of fear-mongering.

Prominent GMO proponent Kevin Folta, who heads the University of Florida's horticultural sciences department, called Hunt's campaign "deceptive," noting that "there are no genetically engineered tomatoes commercially available." Said another commenter: "Your ignorance of science means I will never buy Hunts again. Heinz has always tasted better anyway."

Hunt's responded on Facebook, apologizing for the "confusion." Said the company: "While it's true that all tomatoes are non-GMO, there are tomato products that contain genetically engineered ingredients. We recently updated many of our tomato products including diced and crushed to meet Non-GMO Project Verification standards, so look for the seal at shelf."

That did not satisfy one commenter, who said, "The only thing you are sorry about is that you got caught in a blatant lie and are now trying to back pedal and reword your lie into something else."

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