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Source: Signet Research news release

Signet Research announces the launch of Sibyl, a sophisticated, flexible, easy to use self-service NPS software platform aimed at helping businesses maximize customer loyalty.

"The idea for Sibyl originated from our clients' interest in a turn-key customer satisfaction tool that not only allows them to react quickly to customer feedback, but was customizable to their business needs." explains Joanna Zanopoulo, President of Signet Research. "We built Sibyl with that notion in mind, and created an easy-to-use software package that has a great deal of flexibility in gathering and reporting data, while staying true to delivering reliable satisfaction metrics."

With the Net Promoter Score (NPS) question at Sibyl's foundation-Q. How likely are you to recommend company/product X to a friend or colleague? (Scale 0-10) -- companies are able to identify and react to customers who are unsatisfied or indifferent before those customers compromise their business, and promote and enhance relationships among those that have the most allegiance.

"The beauty of Sibyl is in its custom question follow-up functionality." affirms Joanna Zanopoulo. "A score in itself doesn't mean much without explanation. We want businesses to understand the 'whys' behind a customer's NPS score so they can look at their customer relationships more strategically."

Sibyl's interactive dashboard comes with a suite of analytic tools, allowing businesses to segment and filter by audience, product, campaign, etc. as well as keyword searches. Reporting capabilities include data exporting, graphing, the ability to flag, notate and set real time alerts.

In today's customer-driven economy, it's a brand's reputation that matters most to achieve sustainable, long-term growth. Sibyl empowers businesses to determine their level of brand loyalty and immediately influence their relationships with their customers.

For more information about Sibyl, please visit

About Signet
Signet Research is a marketing research firm specializing in media research. Our keen understanding of the dynamics taking place in today's media industry allows us to develop the most innovative research tools and solutions to meet content, advertising and multi-platform business needs, all while continuing to provide the best value and service in the marketplace since 1968.

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