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OSBORN BARR SELECTED AS AGENCY OF RECORD FOR COLLABORATION OF FARM CREDIT ASSOCIATIONS
Source: Osborn Barr news release

A group of five Farm Credit associations has selected Osborn Barr (O+B) to represent the Farm Credit brand at a series of key trade shows in 2017. O+B will work with the Farm Credit team to develop a unique and authentic presence for Farm Credit at the shows to drive customer engagement and brand recognition, beginning with the Cattle Industry Convention & NCBA Trade Show in February.

The partnership follows the success of a pilot project at Commodity Classic 2016 at which O+B created an interactive, customer-focused atmosphere in the Farm Credit booth that consistently drove booth traffic.

O+B will also help build Farm Credit's media presence at these trade shows, helping position them as financial leaders in the agriculture marketplace.

"Farm Credit is dedicated to securing the future of rural America and agriculture - a mission that aligns well with O+B's long-standing agriculture background," said Rhonda Ries, president of O+B. "This work with Farm Credit will showcase our strengths as champions of the rural spirit and helping brands connect with rural audiences."

The group of Farm Credit associations joins O+B's extensive agriculture client list with companies such as Alltech, United Soybean Board, Merck Animal Health, Monsanto and Verdesian Life Sciences.

About Osborn Barr
O+B works to be agriculture and rural America's greatest advocate. Its focus is on helping clients build relationships, have conversations and engage with their audiences who work, live and play in rural America. The family of 145 professionals provides branding and communications expertise, social responsibility and advocacy initiatives in addition to extensive digital marketing services through Paramore, the digital agency, an O+B Holding company based in Nashville. The firm also builds strategies and programs to effectively maximize multi-tiered sales and distribution channels and continues to build proprietary products and solutions through new technologies, content production and direct-to-farm programs. Osborn Barr is located in St. Louis, Kansas City and Nashville and can be contacted via phone at (888) 235-4332, or (314) 726-5511, or at www.osbornbarr.com.




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