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Source: Reinke news release

Reinke has named Carol Priefert as marketing director. In this role, Priefert will oversee the strategic marketing and corporate communications efforts for the company at its Deshler, Neb. headquarters.

Preifert comes to Reinke from Right Brain Solutions where she was a consultant providing brand, research and product development services for a number of B2B and B2C organizations. She has held previous marketing and management positions with a number of companies including Microsoft and Whirlpool Corporation. Priefert has also been a partner at Priefert Farms in Fairmont, Neb., for more than 30 years.

"Carol brings an impressive background in marketing, leadership and innovation to this position, along with firsthand knowledge of the agriculture industry," said Reinke President Chris Roth. "We are excited to have her aboard and look forward to her being a part of our company's continued growth and success."

Priefert attended The Eli Broad Graduate School of Management at Michigan State University in East Lansing. She received her bachelor's degree in Family and Consumer Science from the University of Nebraska-Lincoln.

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