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Source: Verdesian Life Sciences news release

Verdesian Life Sciences has added to its Cary, N.C.-based communications department. Reuel Heyden and Matt Lail have joined as communications managers, and LeRoy Lemke has joined Verdesian as graphic designer.

Heyden will develop, execute and analyze communications' campaigns and tactics within the nutrient management & efficiency technologies, crop health chemistry & biologicals, and nutritionals and micronutrients product categories. Most recently, he was the senior national director of communications and marketing at FastMed Urgent Care where he oversaw all communications, marketing, public relations, advertising and digital media operations. He has worked with a private equity firm, Isha Developments and Investments, leading marketing and branding for business ventures including shopping centers, event centers and housing developments throughout North Carolina. He has worked extensively in the travel and tourism industry with his role at the DMC Network, an international consortium representing destination management companies throughout the U.S. and Canada.

Lail will help manage and grow the seed treatments & inoculants, specialty micronutrients and soil surfactants category products' identity and messaging platform through communications and marketing channels. He will also focus on GroundWork (, which serves as an active voice on relevant and timely industry issues, challenges, news and information to both farmer and retailer audiences, as well as corporate initiatives. Lail comes to Verdesian from G&S Business Communications in Raleigh, where he worked primarily on public relations efforts for Syngenta. In his role as an account supervisor, Matt led account teams focused on soybean seeds and crop protection, corn crop protection, seed treatments, and overall Syngenta branding and media relations.

Lemke will be instrumental in supporting and strengthening the Verdesian brand through the creation of promotional and instructional materials that will be used to communicate with key audiences. Plus, he will work to ensure consistency of branding in all Verdesian pieces. Lemke brings an extensive array of experience in graphic design and art direction to the Verdesian team with his print, online and video production work at such companies as: Hitachi Home Electronics, Char-Broil, State Farm Insurance, Mayo Clinic and others. It's a career that's taken him from California to Georgia, to Illinois, Rhode Island, Minnesota, Maryland and now, North Carolina.

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