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Source: Purina news release

"Stop by our store to pick up chicks." That's a catchphrase you may hear across the country this spring. We're talking about the chicks families have fallen in love with: baby chickens. These backyard birds - and how to start a flock - will be a central theme of local Purina Chick Days events, set for February through May nationwide.

Kristin Horvath, backyard flock associate marketing manager with Purina Animal Nutrition, explains that annual Purina Chick Days have become a mainstay on chicken enthusiasts' calendars. Local retailers offer educational sessions, host family-friendly activities and walk through the steps of starting a flock.

"Backyard chickens are surging in popularity in both urban and rural communities," Horvath says. "Spend some time with a backyard flock and there's no surprise why. Chicks grow to produce farm fresh eggs, and they are easy to take care of. They're friendly and funny and can quickly become a part of the family. Local Purina Chick Days are created to share forward this joy."

Highlights of 2017 Purina Chick Days events include:

•Hands-on Education: Local experts are set to offer how-to tips that walk through the chicken raising journey - from the your first baby chick to your first egg happy dance. Many locations will also host in-depth seminars for experienced flock raisers.

•Family Fun: Along with the opportunity to see chicks firsthand, many Purina retailers host chicken-themed games and contests during their local Purina Chick Days. Past activities have included: craft corners, coloring pages, crowing contests, chicken fashion shows and in-store scavenger hunts.

•Nationwide contest: Every chick is unique, but only one can be crowned "The cutest chick in America." During Purina Chick Days, Purina will host a nationwide photo contest on Purina Poultry Facebook to find the country's most adorable chick. To enter, fans can simply visit their local event, snap a photo with their new bird/s and enter on Facebook. Entrants will then compete to win fun poultry prizes and a year's supply of chicken feed.

To find a Purina Chick Days event near you and to learn tips for starting a backyard flock, visit or connect with other flock raisers on Facebook or Pinterest.

Purina Animal Nutrition LLC ( is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other large retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Shoreview, Minn. and a wholly owned subsidiary of Land O'Lakes, Inc.

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