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USFRA OFFERS UNIQUE 360˚ LOOK AT FARMING DURING SOUTH BEACH WINE & FOOD FESTIVAL
Source: U.S. Farmers & Ranchers Alliance

At the upcoming South Beach Food & Wine Festival, a national event showcasing the talents of some of the world's most renowned chefs and culinary personalities, U.S. Farmers and Ranchers Alliance (USFRA) will share a one-of-a kind experience with event goers.

Through USFRA's new 360-degree video, which utilizes a virtual reality (VR)-style headset, booth visitors will have a chance to experience life inside an Illinois pig farm - from the beaches of south Florida. This effort is a part of USFRA's "SMART Farm" initiative aimed at bridging the gap between acceptance of everyday innovation in consumer's lives with science and technology on today's farms.

At its booth in the North Grand Tasting tent, USFRA will be giving away VR viewers to those who watch the 360˚ video, which highlights several of the many ways farmers are using technology to grow and raise food sustainably. Farmers will also be on hand to talk about modern food production on today's SMART Farm.

SMART Farms use data and technology to help farmers and ranchers become more efficient, nimble, and more equipped to protect the planet's resources, while producing food. While at South Beach Food & Wine Festival, USFRA will showcase examples of tech innovations that allow for better care for animals, increased sustainability and more efficient resource management on farms and ranches across the nation as they produce food for consumers.

"U.S. Farmers & Ranchers Alliance is excited to be here at South Beach Food & Wine Festival for the first time ever," said Randy Krotz, USFRA Chief Executive Officer. "Because the event ties back to food, it's a great venue for us to showcase the innovation and technology farmers and ranchers are using to produce food in a sustainable way, without compromise on cost, quality or taste."

For more about SMART Farm and other topics in agriculture, visit www.fooddialogues.com.

About U.S. Farmers and Ranchers Alliance (USFRA)

U.S. Farmers & Ranchers Alliance (USFRA) consists of more than 100 farmer and rancher led organizations and agricultural partners representing virtually all aspects of agriculture, working to engage in dialogue with consumers who have questions about how today's food is grown and raised. USFRA is committed to continuous improvement and supporting U.S. farmers and ranchers' efforts to increase confidence and trust in today's agriculture. To learn more, visit our website at www.fooddialogues.com. You can also find USFRA on Twitter, Facebook, Instagram and YouTube.


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