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Source: Purdue's Center for Food and Agricultural Business

In today's food and agriculture markets, successful marketing focuses on understanding your customers, providing innovative products and services, and capturing and communicating value. New in 2017, Purdue's Center for Food and Agricultural Business is offering two unique programs designed specifically for food and agricultural marketing professionals looking to strengthen their marketing strategy.

Market Planning for Agri-Marketers

The Implementers, July 24-26, 2017

Responsibilities include:

Managing and planning tactics to drive business in a region or territory.

Thinking about buying behaviors of farmers and agribusiness professionals.

Implementing marketing decisions from upper management through local, regional or national sales and marketing activities.

Communicating product value.

register here or contact April Sauer for more information at or 765-494-4328.

Strategic Agri-Marketing

The Developers, October 10-12, 2017.

Responsibilities include:

Making key decisions that drive overall company marketing strategy.

Influencing product positioning, distribution and pricing.

Managing a portfolio of product lines and/or brands.

Developing promotional strategies.

Directing strategy implementation through sales and marketing team management.

Register here or contact Emily Hoeing for more information at or 765-496-3099.

Whether you are a member of the marketing team developing the company strategy or out in the field putting that strategy into action, you will leave with new tools, ideas and network connections to make your marketing goals happen!

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