National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2017
Member Directory

by Greg Henderson, Drover's/CattleNetwork Editor, Associate Publisher

Somewhere in America today an animal rights activist lurks on a farm with a hidden camera. It's hardly a secret. Indeed, the activists groups have repeatedly told us hidden cameras are their most successful tactic and they'll continue to use them.

Yet, even with the knowledge of our foe's battle plan, our industry continues to fall into their ambush.

By now you've all seen the memo: animal abuse cannot be tolerated. It's a public relations disaster, a detriment to animal performance and business profitability, and creates a poor environment for all employees. But most important, animal abuse is simply wrong.

This week's news of the release of an undercover video by the group Mercy For Animals underscores the need for America's livestock industries to redouble their efforts to end animal abuse. Organizations representing every domestic livestock species have animal well-being programs in place. And over the past several years those programs have helped foster dramatic improvements in animal care.

All of those industry implemented programs express a "zero tolerance" for animal abuse. Under such guidelines the only possible grades our industries can achieve are pass or fail. Therefore, when it comes to issuing a grade on animal abuse our collective industries are failing.

That sounds harsh, and it's not meant to minimize the tremendous effort put forth by extension agents, association employees, veterinarians and producers. We've made a lot of progress, no doubt. But that one bad apple is still ruining the whole barrel.

Not that this week's target of the undercover video is a bad apple. Quite the contrary, the owners of the Idaho dairy caught in this latest event are responsible, progressive livestock operators. They told the Associated Press they were appalled by the images depicted in the video and have taken swift and decisive steps to address the situation.

"And we also showed the video to all the rest of the employees in our dairies, all 500 employees, and they had to sign a deal that said they understand that there's zero tolerance for animal abuse in our dairies," the owner said.

The three former workers at the dairy allegedly caught abusing animals in the video have been charged with animal cruelty by the Twin Falls County prosecutor.

Unfortunately, the actions of the three workers placed the jobs of the other 500 employees in jeopardy. That's because the dairy may lose some of its large customers. And the actions of those three also contributes to the gradual erosion of consumer confidence in food animal products.

Search News & Articles

Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2018, Henderson Communications LLC. | User Agreement