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Source: American Seed Trade Assn news release

The American Seed Trade Association will once again hold the largest seed industry convention in the country, Corn & Sorghum Seed (CSS) 2012 & Seed Expo, December 4 - 7, 2012 at the Hyatt Regency Chicago.

If you haven't yet registered, please click here to review the conference schedule and register today. Once registered, be sure to join our online community--already thriving with networking and appointment activity!

In addition to joining more than 2,500 seed industry professionals at CSS 2012 & Seed Expo, you will also have the opportunity to gain valuable insight and knowledge from our featured speakers, Dan Basse, AgResource Company and Jay Akridge, Purdue University.

"AgMarkets and Trends: The 2012 Update" by Dan Basse, AgResource Company

Thursday, December 6, 8:00 - 10:00 a.m.

Back this year by popular demand, Dan Basse, President of AgResource Company, will provide the 2012 update on ag markets and trends during our general session. AgResource Co. is a domestic and international agricultural research firm located in Chicago, which forecasts domestic and world agricultural price trends. The company provides information and research to farmers, elevators, soy and corn processors, wheat millers, food companies, trading companies, importers, exporters and meat packers. AgResource's research is sold around the globe in 81 nations.

"Business of the Seed Business: Building Human Capital" by Jay Akridge, Purdue University

Thursday, December 6, 10:00 a.m. - 12:00 p.m.

This session will bring together a panel of perspectives on the growing concern of sustaining the seed industry with the necessary workforce we will need from the next generation. Moderated by Jay Akridge of Purdue University, the panel features presentations on distance learning by Ken Moore of Iowa State University and plant breeding education, by Wayne Smith from Texas A&M University.

We hope to see you this December in Chicago! Once registered for the convention, please be sure to make your hotel reservations at the Hyatt Regency Chicago, located at 151 East Wacker Drive in Chicago, by Nov. 9, 2012. If you prefer to make your reservation by phone, please call 888-421-1442 or 312-565-1234 and mention "LSEE" for the ASTA room block rate.

If you have any questions or need assistance, please contact ASTA at or 703-837-8140.

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