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Ag Equipment Intelligence reports:

Based on the results of the 2013 Dealer Business Trends &
Outlook survey conducted by Rural Lifestyle Dealer in late November and December, nearly 90% (89.8%) of dealers serving the rural lifestyle equipment market believe their total revenues will be as good as or better than what they saw in 2012.

Broken out, 45% of dealers in this equipment segment expect revenues to grow in 2013. Another 45% are projecting little or no change in their 2013 revenues compared to the levels they saw in 2012.

Only 10.2% of survey respondents expect revenues to decline in 2013 vs. 2012.

Compared to last year at this time though, slightly fewer equipment dealers serving the rural lifestyle market are looking for significant gains in overall revenues for the full year of 2013 - 48.1% in 2012 vs. 44.9% for 2013.

At the same time, fewer dealers are expecting their revenues to decline vs. a year ago - 10.2% for 2013 vs. 16.1% in 2012.

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