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Source: AdFarm news release

This September agribusiness and food production marketing communicators will gather in Minneapolis, Minn. for AgCatalyst: Inspired Conversations about Food and Agriculture.

The two-day conference - Sept. 26-27, 2013 - is a designed learning experience, with expert presenters sharing real-world knowledge on overcoming challenges and creating opportunity using digital social communications tools and strategies.

Topics, tips and tools to include:

Content marketing
Media and influencer outreach using social tools
Visual/Online storytelling
Mass consumers and social media
Legalities of digital media communications
Measuring effectiveness of social media programs
Social media case studies from industry leaders

Confirmed keynote speakers:

Jay Baer - hype-free marketing strategist, speaker, best-selling author and president of the social media and content marketing consultancy Convince & Convert.

Art Froehlich - farmer, investor, exporter, philanthropist and the 2012 inductee of Alberta's Bioindustry Hall of Fame. Today, Froehlich is president of AGRIVIEW, Inc., supporting Canadian agricultural and food product companies export goods across the globe.

Joseph Lewczak - partner at Davis & Gilbert specializing in advertising and marketing law and is ranked as a leading lawyer for advertising law by Chambers USA.

Sara Wyant - president of Agri-Pulse Communications, Inc., Wyant is a veteran farm policy reporter and well-recognized on Capitol Hill, as with farm and commodity associations.
Case study presenters:

Jennifer Keller - director of marketing and education, Ohio Pork Producers Council
Janice Person - social media director, Monsanto

Want in?

More information about AgCatalyst, including registration, lodging and sponsorship opportunities can be found here.

The inaugural conference is being organized by AdFarm; listed below are this year's sponsors:

Premium Sponsor:

Farm Journal

Gold Sponsors:

Media Productions
Meredith Agrimedia

Silver Sponsors:

Convince & Convert
High Plains/Midwest Ag Journal
Meister Media Worldwide

About AdFarm

AdFarm, a full-service marketing communications agency, is committed to the advancement of agriculture. Its strong connections within the ag industry yield deeper insights, resulting in more focused and higher-impact solutions for its clients. With more than 100 employees, it has offices in Calgary, Alberta; Guelph, Ontario; Kansas City and St. Louis, Mo; Fargo, N.D.; and Sacramento, Cali. For more information, or to follow AdFarm's "Around the Farm" blog, visit

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