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Source: State of Indiana news release

Lt. Governor Sue Ellspermann announced that 37 teams from 17 Indiana colleges and universities will be competing in a competition to tell the story of the "Good Works of Indiana Agriculture" sponsored by the Lt. Governor's Office and the Indiana State Department of Agriculture.

She noted, "I am pleased to see the tremendous interest of students and universities in this competition, and I am looking forward to seeing the creative plans to communicate the value of agriculture to Indiana's economy and to all Hoosiers."

Lt. Governor Ellspermann and a committee of agriculture leaders developed this competition to address the lack of knowledge and appreciation among the increasingly urban population of Indiana.

She observed, "I am increasingly concerned about Hoosiers' appreciation and knowledge of the agriculture industry as only 2% of Hoosiers live on a farm today. Thus, telling the story of Indiana agriculture to our young adults and increasingly urban population is even more important. All Hoosiers should know the vital role that Indiana farmers and the agriculture industry play in our economy, as well as the sustainable, quality practices deployed to supply healthy food, feed, fuel and fiber to our state, nation and world."

To participate in the contest, a college or university was invited to establish a team(s) of students supervised by a faculty or staff member. Each team must have at least three students, but no more than 12 students plus the advisor.

The team will prepare a marketing/communications proposal including messages, strategies, tactics, timeline, budget and implementation plan. After reviewing all proposals, the panel of judges will invite the top three teams to make formal presentations in March with the winning proposal announced soon after.

The winning proposal will earn a $25,000 prize including a $10,000 contribution to the college or university and an additional $15,000 to be shared by the students on the successful team.

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