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Source: NAMA news release

The National Agri-Marketing Association (NAMA) announced today that KBM Group, the global leader in knowledge-based marketing solutions, has become a NAMA Sustaining Partner.

"KBM Group helps its Fortune 1000 clients achieve remarkably better returns on their marketing investment by unlocking the value in their data and putting it to work," said Jenny Pickett, NAMA Executive Vice President/CEO, in announcing the partnership.

"Their support is not only an endorsement of the industry and the Association today, but also a pledge to help us-and our members- continue to be at the forefront of agricultural marketing in the years to come. We are delighted with this statement of support," said Pickett.

As a Sustaining Partner, KBM Group will receive additional exposure at upcoming NAMA events and on the Association's website, Pickett explained.

"KBM Group is excited about joining NAMA to strengthen our ties and contribute to the success of the vital Agricultural business segment of our economy," says Don Aicklen, executive vice president, client engagement, KBM Group.

"We feel our experience in helping Ag Brands effectively market directly to and through distribution channels, along with our deep data assets and digital and analytics capabilities, brings value to the association," said Aicklen.

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