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Brakke Consulting reports:

The third edition of the Equine Market MegaStudy, published by Brakke Consulting, Inc., and Ipsos Agriculture and Animal Health, is now available.

This comprehensive study of horse owner buying and decision-making behavior includes data on over 400 brands of equine products in 17 categories. The study also measures readership of equine publications, catalogs and websites, with a new section on the use of social media and hand-held devices. Based on a national survey or more than 1,000 horse owners, the report contains a wealth of information on horse owner demographics and segments.

Copies of the 184-page report are now available for $12,000. In addition, all purchasers are invited to a special two-hour seminar on this highly regarded research study on Jan. 20 during the North American Veterinary Conference.

For more information, contact project manager John Volk at or 773-327-4941.

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