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Source: DuPont Pioneer Canada news release

DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association (CCA) as an official sponsor of the CCA's Season of Champions. Debbie Stiles, marketing manager, DuPont Pioneer, made the announcement at a media conference today from the Western Canadian Crop Production Show in Saskatoon, Saskatchewan.

"Pioneer is a world-class leader in plant genetics, with our hearts in rural Canada," said Stiles. "We are delighted to make this three-year commitment to support the Canadian curling community, which includes many of our staff, sales reps and customers."

The Pioneer sponsorship officially started on January 1, 2014 and will support several events in 2014, including:

* WFG Continental Cup - Las Vegas, Nevada
* M&M Meat Shops Canadian Juniors - Liverpool, NS
* Scotties Tournament of Hearts - Montreal, QC
* Tim Hortons Brier - Kamloops, BC
* Ford World Women's - Saint John, NB

"We're excited to go forward with Pioneer in this new agreement," said Greg Stremlaw, Chief Executive Officer of the Canadian Curling Association. "Their support is another indicator of the popularity of the CCA's Season of Champions properties, both with our great curling fans as well as the corporate community in Canada.

Pioneer is a well-respected company in the field of agriculture, and we're confident that both sides will reap the benefits of this partnership."

"Both the CCA and DuPont Pioneer value, encourage and facilitate growth and development in our respective businesses making this a meaningful opportunity for all," adds Stiles.

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