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MediaPost Publications reports:

Martin/Williams Advertising was named agency of record for Kubota Construction Equipment.

The agency will be working with Kubota Tractor Corporation's California-based marketing division to increase awareness for the brand within the construction sector.

Kubota Corporation of Japan was established in 1890 and introduced its first tractor to the United States in 1969. Its U.S. division was founded in 1972 and offers compact construction equipment, compact track loaders, turf equipment, lawn and garden equipment and utility vehicles.

"We understand that customers in different product segments have different needs," said Buck Trawick, director of marketing, Kubota tractor Corporation. "This special agency focus will help us maintain our global market leadership in compact excavators and build a solid foundation for our growth in the coming years."

New work will launch next month. Kubota Corporation spent $4.4 million on measured media between January and September of 2013, according to Kantar Media.

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