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Source: Kansas State news release

"Service" would be a common theme among the five Kansans who were recognized at a Feb. 19 luncheon by Kansas State University's Huck Boyd National Institute for Rural Development as 2014 Leaders of the Year.

"Whether advocating for agriculture on social media, adding value to honey as an energy food, customizing flower arrangements for families, leading a statewide organization, or attracting hunters to our state from far away, these Kansans have demonstrated outstanding service in diverse ways," said Clare Gustin, chair of the board of directors of the Huck Boyd National Institute for Rural Development.

This year's award categories, winners and their home communities are:

•Agribusiness: Greg, Nathan and Kendal, the Peterson Brothers, Assaria;

•Business and Entrepreneurship: Jerry and Debbie Brown, RevHoney, Haddam;

•Leadership: Brenda Chance, city clerk, Phillipsburg (past president of League of Kansas Municipalities);

•Local Retail: Matt and Bronwyn Douglas, Kistner's Flowers, Manhattan; and
•Tourism: Carlos Navarro, Santa Maria Ranch, Junction City.

As agriculture students from a farm near Assaria, Greg, Nathan and Kendal Peterson depicted agricultural life in a catchy Youtube video and music parody called "I'm Farming and I Grow It." The video went viral, generating 7.6 million views in five months and paved the way for them to be flown to New York for an interview on Fox News. Another music parody called "Farmer Style" generated 13 million views. Altogether, their videos have generated some 30 million views. The Peterson Brothers see their ongoing efforts as a way to educate urban consumers and others about agriculture. For more information, go to Peterson Farm Bros.

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