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National Agri-Marketing Association (NAMA) reports:

Digital media usage is growing in all sectors of media, including agriculture, but what are the top sources of information for the ag industry - and what is the role of each media channel in the purchasing cycle?

During a webinar on March 19, hear from Jack Semler, president of Readex Research, as he premieres the 2014 Media Channel Study, new research from American Business Media's Agri Media Council on:

The effectiveness of traditional, digital and face-to-face media channels

The resources farmers and ranchers rely on the most for purchasing decisions

Digital trends, including smartphone and tablet usage

Dave Patterson, manager of marketing communications at John Deere Financial, and Kristi Moss, senior media director of Paulsen Marketing, will also react to the new findings and share their media planning strategies for the future. Steve Custer, EVP/COO of Farm Journal Media and chair of ABM's Agri Media Council, will moderate the event.

About the 2014 Media Channel Study

The 2014 Agri Media Channel Study, conducted by American Business Media's Agri Media Council, and commissioned by Readex Research, polled 1,029 farm or ranch owners, operators and managers on their media usage. The objective was to track usage and engagement with traditional and digital media channels serving the agricultural industry and monitor digital media's impact on media usage. The study aims to give marketers further insight on how integrated media strategies should be developed.


Steve Custer, Farm Journal Media
Kristi Moss, Paulsen Marketing
Dave Patterson, John Deere Financial
Jack Semler, READEX, Inc.

Date & Time
Wednesday, March 19, 2014
2-3PM EDT / 1-2PM CDT

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