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American Business Media' Agri-Council reports:

Digital media usage is growing in all sectors of media, including agriculture, but what are the top sources of information for the ag industry -- and what is the role of each media channel in the purchasing cycle?

During a NAMA webinar on March 19, Jack Semler, president of Readex Research, will discuss the 2014 Media Channel Study, new research from ABM's Agri Media Council on:

* The effectiveness of traditional, digital and face-to-face media channels

* The resources farmers and ranchers rely on the most for purchasing decisions

* Digital trends, including smartphone and tablet usage

Dave Patterson, manager of marketing communications at John Deere Financial, and Kristi Moss, senior media director of Paulsen Marketing, will react to the new findings and share their media planning strategies for the future. Steve Custer, EVP/COO of Farm Journal Media and chair of ABM's Agri Media Council, will moderate the event.

To register click here.

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