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Source: Kleffmann Group news release

The Kleffmann Group is pleased to announce the appointment of Sue Hoover as the new Managing Director for the North American business.

Sue Hoover started with Kleffmann Group on March 15, 2014. She brings to her new position significant experience in the seed industry and commercial farming.

Prior to joining the Kleffmann Group, Hoover served as a long-time Marketing Director for DuPont Pioneer, leading a wide range of business activities in the areas of strategic marketing, market research, brand management, e-business, and customer decision support services. She co-owns and is actively engaged in a family corn and soybean crop operation in North Central Iowa.

As the Kleffmann Group's Managing Director for North America, Hoover is responsible for developing the national and international business and leading the company's farmer input panel activities for seed and crop protection in the U.S. and Canada.

In addition to managing the North American operating business, she is responsible for introducing U.S.-based companies to amis® AgriGlobe®, Kleffmann Group's powerful new resource for seed and crop protection global market information.

"The decision to strengthen our North American operation is a sign of our commitment to better support our customers on the U.S. market. Sue has the right industry-leading experience and credentials necessary to further augment the existing network and the capabilities of Kleffmann Group", explains Burkhard Kleffmann, CEO of Kleffmann Group.

For Hoover it is an exciting time to be joining: "Around the world, Kleffmann Group is recognized as a leader in agricultural market research. I look forward to leveraging the organization's established expertise and international network to offer agribusinesses an additional choice for high quality marketing research, insightful analysis, and supporting service in the dynamic North American marketplace."

About Kleffmann Group

Established in 1990, the Kleffmann Group is the leading international agricultural market research institute, with offices in 18 countries worldwide and employing over 350 full time staff.

With an annual turnover of €25 million Kleffmann conducts over 500,000 interviews each year. As a full service research agency the Kleffmann Group offers clients key information across multiple agricultural sectors, from not only a global network of farmer input panels but also both syndicated and bespoke ad-hoc research studies.

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