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Source: Alliance Tire news release

Alliance Tire Americas, Inc. has joined as an official sponsor of the National Tractor Pullers Association (NTPA), the world's oldest and most respected truck and tractor pulling sanctioning organization. As the NTPA's first major tire partner, the three-year deal will raise awareness for the Alliance brand by exposing it to fans attending tractor pulls across the Midwest and South, as well as to the thousands who follow the action on RFD-TV and online.

"Becoming a supporter of tractor pulling events is a natural fit for Alliance. We talk about horsepower, traction and performance all day long-out in the field with customers, on the line with equipment manufacturers and in our design and engineering meetings," said Manny Cicero, President of Alliance Tire Americas. "As a world leader in agricultural tire technology, we think there is great audience for our products among pulling fans around the country."

"NTPA fans appreciate the importance of tire performance under extreme conditions, and they appreciate the ordinary becoming extraordinary as a result of hard work and innovation," he said.

"Alliance has a worldwide reputation for dependability in all working environments and for cutting edge products. As pioneers in the development of radial and high-speed flotation technology, we're committed to developing and manufacturing tires that help farmers to increase productivity and lower costs season after season.'

"We are excited to be working with Alliance as the official tire sponsor of the National Tractor Pullers Association," said Gregg Randall, NTPA General Manager. "Alliance delivers superior value to tire customers in the agriculture, forestry and construction industries. This partnership aligns perfectly with our fan and competitor base."

For more information on Alliance tires, visit or call (800) 343-3276.

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