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Source: Dow AgroSciences news release

Steve Frizzell was "tickled to death" when Transform® WG insecticide came to market because growers he scouts for needed a new mode of action to control plant bugs.

That excitement rose to a new level recently when Frizzell won the Dow AgroSciences "Transform Your Truck" contest.

Frizzell now has $10,000 to restore a green, spray-painted 1972 Ford F100, a truck he bought about a week before Dow AgroSciences sales representative Kyle Colwell called to tell him he had won the contest. His dad drove the same model in white.

"The only thing I've ever won before this was a dollar's worth of gas," Frizzell recalls.

"Steve Frizzell is the kind of guy who deserves to win this contest," Colwell says. "He works hard for his growers. He has experienced the value Transform brings to controlling plant bugs. He is one of those guys who loses sleep over plant bugs at night and wants to help his growers produce the best possible cotton crop."

Frizzell, who scouts 17,000 acres in the Midsouth, entered the contest while sitting in his living room one rainy day. The contest called for a compelling story about using Transform - and the owner of Steve Frizzell Crop Services, LLC, had one. In fact, if he separated the story into the individual growers he serves, he has many.

"If we can't control plant bugs," Frizzell says, "we can't grow cotton."

With plant bugs showing apparent resistance, or at least tolerance, to several modes of action, Frizzell was running out of options to manage the yield-destroying pest when Transform, with its unique Group 4C insecticide chemistry, received a Section 18 for Arkansas, Louisiana and the Mississippi Delta in 2012.

As a result, writing his answer to the contest question was quick and easy.

CONTEST QUESTION: Why do you need Transform® WG insecticide, the new weapon for controlling plant bugs and other sap-feeding insects?

Frizzell's response focused on the needs for a new mode of action because plant bugs have developed at least tolerance, and in some cases, resistance to several pesticides.

"A lot of the insecticides that used to work well do not work at all for us anymore. We like to rotate chemistries to hold down resistance," Frizzell noted in his answer. "I use two applications of Transform on 3,000 acres of cotton. I would not scout cotton without Transform."

With a Section 3 label, known as a full registration, granted for Transform® WG insecticide by the U.S. Environmental Protection Agency, growers across the country now have Transform available to help them control sap-feeding insects in many crops.

"We develop products to help farmers across this country provide food and fiber for the rest of the world," says Dow AgroSciences product manager Nate Feauto. "Our reward is knowing Transform helps growers bring a higher yielding, better quality cotton crop to harvest and improves their economic sustainability. We're thankful to all the growers and consultants who took the time to share their story with us."

For more information about Transform, visit

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