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Source: Fine Americas news release

Fine Americas, Inc., a leading manufacturer and marketer of plant growth regulators for the fruit industry, recently announced its new Blush® plant growth regulator is now registered for use in New York State. Featuring the active ingredient prohydrojasmon (PDJ), Blush® promotes red coloration change in bi-color apple varieties.

"We're very excited about New York State's registration of Blush®," noted Greg Johnson, president of Fine Americas. "Based on the data we've received from cooperators in New York and other key apple-producing states, Blush® did an excellent job of enhancing fruit color in research trials compared to the standard treatment and untreated fruit."

Johnson added that Blush® can be used on wide range of varieties, including Honeycrisp, Gala, Pink Lady, Fuji, Macintosh and other bi-color apples to improve fruit coloration and marketability of these popular varieties.

Prohydrojasmon is a synthetically produced jasmonate, one of a new group of plant hormones with several beneficial physiological properties.

In addition to fruit de-greening, PDJ aids in fruit color development by enhancing accumulation of anthocyanin in apples. Anthocyanins are red pigments that belong to a class of molecules called flavonoids. Along with stimulating fruit coloration, anthocyanins act as powerful antioxidants.

"Blush® is another example of our company's continued commitment to America's fruit growers," Johnson summarized. "Along with our current portfolio of PGRs, including Exilis® Plus, Falgro®, Motivate®, Falgro®Novagib® and Perlan®, the introduction of Blush® gives New York apple growers another valuable tool in their ongoing quest to produce the highest quality fruit."

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