National Agri-Marketing Association
NAMA Website
Upcoming Events
Agri-Marketing Conf
Best of NAMA 2017
Member Directory

Source: U.S. Wheat Associates news release

Senior executives representing six Japanese flour milling companies will visit Washington, Oregon and California June 22 to 28, 2014, to meet with all sectors of the regional grain trade from wheat breeders to farmers to exporters. U.S. Wheat Associates (USW) is sponsoring the team with assistance from the Washington Grain Commission, Oregon Wheat Commission and California Wheat Commission.

"While these executives manage mid-range to relatively small capacity flour mills, they have important influence with Japan's government grain buying agency," said Steve Wirsching, vice president and director of USW's West Coast Office in Portland, OR.

"USW keeps all of our Japanese customers fully informed about U.S. wheat supply and prices, but visits like this give milling executives the chance to discuss other important factors like our logistical and quality assurance systems face-to-face with U.S. wheat farmers, breeders and exporters."

In addition to walking through wheat fields, the team will discuss new wheat breeding research at Washington State University and the USDA/ARS Western Wheat Quality Laboratory in Pullman, WA. They will tour container and bulk grain export terminal elevators.

A visit to Woodland, CA, includes the California Wheat Commission Milling and Baking Laboratory. And in Portland, the milling executives will get a taste of wheat food innovation at the Wheat Marketing Center and see the how the U.S. government independently certifies that grain meets importer specifications.

U.S. wheat farmers have maintained a close connection with Japan since 1949, when the Oregon Wheat Growers League (OWGL) organized a trade delegation to Japan. That visit resulted in a variety of marketing and educational activities, including a school lunch program and a "Kitchen on Wheels" that travelled through rural Japan from 1956 to 1960.

Since that time, Japan has purchased significantly more U.S. wheat than any other country, importing more than 133 million bushels per year on average for the last five years.

USW is the industry's market development organization working in more than 100 countries. Its mission is to "develop, maintain, and expand international markets to enhance the profitability of U.S. wheat producers and their customers."

The activities of USW are made possible by producer checkoff dollars managed by 19 state wheat commissions and through cost-share funding provided by USDA's Foreign Agricultural Service. For more information, visit or contact your state wheat commission.

Search News & Articles

Proudly associated with:
American Business Media Canadian Agri-Marketing Association National Agri-Marketing Association
Agricultural Relations Council National Association of Farm Broadcasters American Agricultural Editors' Association Livestock Publications Council
All content © 2017, Henderson Communications LLC. | User Agreement