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Paulsen Marketing reports:

What happens when you combine determined South Dakota cattlemen and women with a need to provide protein for hungry South Dakotans? The first annual South Dakota Cattlemen's Prime Time Gala!

This inaugural fundraising event, which featured an upscale dinner banquet and concert by Gary Allan, was held June 14, in Sioux Falls, S.D., and raised $115,831 for Feeding South Dakota to assist their efforts in providing more protein to food insecure families in South Dakota.

Paulsen was proud to be part of Prime Time Gala not only as a Prime Sponsor, but the Paulsen team worked with the South Dakota Cattlemen's Foundation to concept the Prime Time Gala name, logo, website, design materials and execute the PR surrounding the event.

"When the South Dakota Cattlemen's Foundation members came to us last year with their fundraising idea, we knew this was something Paulsen wanted to be a part of. We are honored to have helped the inaugural Prime Time Gala become an incredible success for such an important cause," said Greg Guse, Paulsen executive vice president, business development.

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