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Source: Swanson Russell news release

United Suppliers, a wholesale supplier of crop protection and crop nutrient products, has selected Swanson Russell to develop a brand architecture system for its proprietary and manufactured products.

The project will include a naming protocol for new products and line extensions as well as packaging and logo design recommendations.

Based in Eldora, Iowa, United Suppliers selected Swanson Russell for its marketing communications knowledge and expertise in the agriculture and crop protection markets.

The company currently has 670 independent retailers in 19 Midwestern states and three Canadian provinces.

"United Suppliers recently came to the decision that they needed more consistent brand architecture for their product portfolio, and a new structure that allows for future growth," said Steve Johnson, vice president/account supervisor at Swanson Russell.

"They are market leaders who run a smart, sophisticated and strategic business and are poised for growth. We're excited about the opportunity to work with a market leader on the retail side of the business."

In addition to providing its retailer owners a competitive and reliable supply of crop protection and nutrients, United Suppliers also offers other resources to help its owners succeed like employee development, safety and compliance, marketing, strategic planning and finance.

For more information, log on to

About United Suppliers, Inc.

United Suppliers, Inc. is a unique, customer-owned wholesale supplier of crop nutrients, crop protection inputs, and seed with headquarters in Eldora and Ames, Iowa. Founded in 1963, United Suppliers is today comprised of more than 670 agriculture dealers (Owners) that operate nearly 2,800 retail locations throughout the United States and parts of Canada. The mission of United Suppliers is to be the supplier of choice while increasing its Owner's capabilities and competitiveness. To meet this goal, United Suppliers strives to provide Owners with transparent market intelligence, innovative products, reliable market access and customized business solutions. For more information, visit

About Swanson Russell

Founded in >962, Swanson Russell is Nebraska's largest marketing communications firm, with offices in Lincoln and Omaha. In addition to working with local and regional clients, the full-service agency is nationally recognized for expertise in agriculture, health care, outdoor recreation, construction and the green industry. For more information about Swanson Russell's Real ConnectionTM approach to advertising, public relations, interactive and branding services, visit

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