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Source: FLM+ news release

The South Dakota Soybean Research & Promotion Council (SDSRPC), after a competitive review, selects FLM+, a strategic consulting, marketing and communications company, to partner with them in developing and implementing an integrated communications campaign that increases favorable South Dakota consumer perceptions about food safety issues including crop protection practices and GMOs.

"We were not only impressed with the thinking and creativity of the FLM+ recommendations, but also with the passion, commitment and experience of the team. We will be working to put South Dakota soybean farmers top of mind to address the results of our extensive research on our state's consumer perceptions of farming practices. We are pleased to be able to build upon the trust consumers already have of family farmers," says Marc Reiner, SDSRPC chairman.

"It is an honor to partner with the Council to create a campaign that will produce measureable results. We applaud the Council for their baseline data and desire to influence consumer perceptions of today's agriculture. We are proud of our track record with producer-funded efforts and look forward to success in influencing opinions of the industry we are all so committed to," notes Rob McClelland, FLM+ president/CEO.

FLM+ specializes in the business of agriculture and the life of rural communities and is focused on setting strategy, aligning teams, framing opinions and creating demand via its team members located in Minneapolis, Minn.; Columbus, Ohio; Washington, D.C.; Indianapolis, Ind.; Chicago, Ill.; Sioux Falls, S.D.; and Kansas City, Mo.

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