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Seed World reports:

Alforex Seeds, the alfalfa seed business unit of Dow AgroSciences, will rename and distribute its Producer's Choice alfalfa and forage seed products as Alforex Seeds brand, effective October 2014.

"The change to the Alforex Seeds brand reflects the expansion of our company and its capabilities," says Ron Cornish, Alforex Seeds general manager.

"Moving forward as one national brand will best serve our customers and provide growers a clear channel for new technologies and varieties from the Alforex and Dow pipelines. This rebranding effort is just one more step in our transformation plan to provide better solutions to hay and forage producers."

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