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Source: Highway Equipment Company

Highway Equipment Company (HECO), the manufacturer of Hi-Way® road maintenance equipment and New Leader® crop nutrient applicators, is excited to welcome Director of Marketing Marty Wolske. He will be responsible for developing and implementing business and market strategies for both Hi-Way and New Leader product lines.

Wolske joins HECO with over 15 years in agricultural sales and marketing experience. He was most recently with Meredith Agrimedia, where he served as a National Account Manager. Wolske has a bachelor's degree from Saint John's University and is currently working towards a Master's Degree in Project Management from Saint Mary's University. He also serves as past president of the North Central National Agri-Marketing Association.

"I am delighted to have the opportunity to carry on the traditional of marketing excellence at Highway Equipment Company," Wolske said. "It is rare to be able to work for a company that is so committed to innovation and excellence."

Established in 1939, Highway Equipment Company is a leading manufacturer of New Leader® crop nutrient applicators for the agricultural industry, and Hi-Way® deicing spreaders and road maintenance equipment for state, federal, and municipal entities, as well as for private contractors.

New Leader and Hi-Way products are distributed through more than 200 dealers throughout North America and around the world. Highway Equipment Company is a privately owned business located in Cedar Rapids, Iowa. For more information please visit our web site at

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