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Source: Homegrown By Heroes news release

Matt Soldano, a Marine Corps veteran since 2006, has found success in the farming industry as a Homegrown By Heroes (HBH) member. Soldano has been a member since June 10, 2014, and has already seen immense growth since joining, with sales enhanced from a simple, but meaningful, HBH logo affixed to his products.

Since June, Soldano has seen rising sales numbers and will continue to flourish in the foreseeable future. His business, Southtown Farms, has become the primary provider of pasture raised chicken, pork, turkey, ducks, beef and eggs to his community at multiple farmers markets. He is now in the process of building an on-farm store where customers will be able to come directly to purchase products and see how their food is produced.

"The Homegrown By Heroes label helps to inform the surrounding communities about my relation to the armed forces without me having to have that conversation," said Soldano. "The label has assisted in the support of veterans and our efforts to grow and raise the freshest ingredients for consumers."

The Farmer Veteran Coalition (FVC) contacted Soldano about becoming involved as soon as the HBH program got off the ground. The appeal for him was being able to inform customers that they are supporting a veteran-owned farm without ever needing to say a word. With the HBH label, people will recognize they are supporting veterans and consistently purchase these high-quality goods time after time.

When Soldano resigned from active duty, he viewed the world differently. He learned respect for everything around him including family, community, the land he worked on and especially the animals he would soon raise.

The New Jersey-based veteran began Southtown Farms, LLC with a dozen hens and no plan. This year he will grow 800 laying hens, 2,500 broilers, 100 turkeys, 50 ducks and 30 pigs. Soldano has not seen an end to his success and with the help of HBH, his first generation, family-owned and operated farm will continue to evolve and grow for the future.

About Home Grown By Heroes:

Homegrown By Heroes (HBH) is a marketing/branding program that provides farmer-veterans a distinctive label they may affix on their agricultural products to be displayed to the consumer at point of sale. The label will inform consumers that the product was produced in the United States by a veteran who served our country in the military.

Initially, this program was only available to farmers in the Commonwealth of Kentucky, but has soon grown over the state lines expanding clear across America. With the help of Farmer Veteran Coalition, HBH will soon take over the way consumers think and feel when purchasing agricultural products.

About Farmer Veteran Coalition

The mission of the Farmer Veteran Coalition (FVC) is mobilizing veterans to feed America. FVC works to develop a new generation of farmers and food leaders, and expand viable employment and career opportunities through the collaboration of the farming and military communities. Through mentorship, peer support, and career counseling, FVC supports veterans returning to or beginning careers in the food and farming industry. For more information, or to register with Homegrown By Heroes, please visit

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