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NAME CHANGE FOR DROVERS MAGAZINE
by Greg Henderson, Editor, Drovers/Cattlenetwork

Out on the prairie south of boomtown Chicago in 1865, America's first major central public market was built. The Civil War was nearing its end, and America was about to step into an era of rapid growth and progress. The Chicago Stockyards mushroomed to huge proportions, and its success encouraged imitations as the Kansas City Stockyards was built in 1871, followed by East St. Louis in 1872 and Omaha in 1884.

As America's livestock industry took shape, price discovery became critical information for producers far removed from the trading pens, and the demand for news and information grew. Recognizing the opportunity created by the booming Chicago Stockyards, Harvey L. Goodall launched a daily newspaper in January of 1873 for stockmen hungry for news and markets, and thus was born the Chicago Daily Drovers Journal.

Drovers has changed dramatically in the 138 years since Goodall first walked the yards in Chicago gathering news and prices for his fledgling publication. Changes in publishing and the livestock industry over the years caused a handful of major publication changes - from a daily to weekly newspaper, then to today's monthly business magazine - all designed to keep the publication on the cutting edge of information needs for cattle and beef producers.

Striving to excel in our efforts to deliver cattle business news and marketing information is a continuous endeavor. Change is never a one-time event, but an ongoing aspiration to meet the needs of our audience. For Drovers it has been a generations-long objective to provide you with the most current and comprehensive industry news and analysis.

Toward that goal, with this issue Drovers becomes Drovers/CattleNetwork. Within the last month our websites and our e-newsletters have merged under the same title. Now, Drovers/CattleNetwork, America's Beef Business Source, includes the industry's most comprehensive website for news, markets, commentary, resource centers and more; a daily e-newsletter; and the monthly magazine.


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