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Feb. 2, 2016 Source: Sandbox news release McCormick Company, a full-service agency with more than 90 years of experience, announced location rebranding to Sandbox. In 2015, McCormick Company joined three other non-competitive independent agencies to become founding partners in a new agency model, Sandbox, which focuses on collaboration and expanded practice group expertise. All founding agency locations have rebranded to Sandbox and are now fully integrated across eight locations as a single, independent agency. "Our agency mindset has always been focused on delivering great results for our clients by putting the right teams in place," said Mark Perrin, a Sandbox principal and former CEO of McCormick Company. "The collaborative culture of Sandbox is a natural fit that allows us to deliver even more thought leadership, innovative creative and expanded capabilities for our clients." Sandbox agency principals believe joining together allows this agency business model to focus on delivering the Sandbox collaborative advantage to clients. Sandbox is made up of more than 350 dedicated and experienced marketing communication experts working seamlessly across eight locations in the U.S. and Canada. The four founding agencies of Sandbox are: *McCormick Company (Kansas City, Mo., Des Moines, Iowa, and Indianapolis), *GA Communication Group (Chicago, Los Angeles), *Underline Communications (New York), and *One Advertising (Toronto, Montreal). The founding agencies share ownership with Mark Anthony and John Hilbrich, advertising industry veterans who helped create Sandbox. The unanimous decision to launch Sandbox as one integrated company was made to further unite collaborative efforts, common cultures and shared business philosophies. Each Sandbox location will retain current staff and office space, and will continue to offer exceptional client service without interruption. "The advertising industry is constantly changing and agencies must be willing to adapt in order to become better client partners," said Suzi Sutton-Vermeulen, President of Sandbox Des Moines, Kansas City and Indianapolis. "Sandbox allows for a much larger platform for offering expert integrated resources to our clients while providing our talented teams with opportunities for individual career growth. The culture we have created is built on respecting individual agency histories while positioning Sandbox for infinite growth possibilities. It is very exciting to see the Sandbox momentum grow each and every day." About Sandbox Launched in 2016, Sandbox is an independent, full-service agency created on a foundation of collaboration across eight locations in the U.S. and Canada. Sandbox expertise spans a diverse range of longstanding industry relationships including human and animal health care, agriculture, pharmaceuticals, medical devices, biotechnology, financial services, travel and consumer products. Agency capabilities include expansive talent in strategic planning, integrated marketing, creative services, public relations, branding, digital media execution and services. To learn more, visit www.sandboxww.com. Tweet |
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