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Formed in 2005, Henderson Communications specializes in providing information to agricultural businesses via its Agri Marketing magazine and related digital media, educational books and consulting.


Published since 1962, Agri Marketing is the only magazine that covers the unique interests of corporate agribusiness executives, their marketing communications agencies, the agricultural media, ag trade associations and other ag-related professionals.

Its audience annually sells products and services to the estimated $750 billion United States and Canadian agricultural markets. Their products include crop protection chemicals, plant nutrients, farm equipment, seed/traits, animal health, feed, material handling and a multitude of others.

Nearly 6,000 subscribers receive the magazine which is published 6 times per year and sent throughout the U.S. and Canada. The annual Agri Marketing Services Guide is published each January and is commonly referred to as the "Who's Who" in the North American ag industry sector.

Agri Marketing is the official publication of the National Agri-Marketing Association (NAMA) and is affiliated with:

  • Canadian Agri-Marketing Association (CAMA)
  • American Business Media (ABM) Agri-Media Council
  • National Association of Farm Broadcasting (NAFB)
  • AAEA - The Ag Communicators Network
  • Agricultural Relations Council (ARC)
  • Livestock Publications Council (LPC)

    For more information on subscribing or advertising, contact Customer Service Manager Audrey Evans at 515-954-8589, or via e-mail:


    Launched in 2000, Agri Marketing magazine's accompanying website provides daily news updates about the industry including key personnel changes, company acquisitions/mergers, new product announcements, marketing and sales programs, USDA news, ag-oriented company financial news and other topics of interest to the agricultural industry.

    In addition, the website contains archived issues of Agri Marketing magazine, a search engine of past reported news, a schedule of North American Farm Shows and a calendar of ag-industry events.

    The website averages 2,900 visits per day, 27,000 unique visitors per month and over 4 million page views per year.


    Located in the upper Right Hand corner of the portal page is a search engine enabling users to type in organizations, people or other key phrases. The search engine will deliver to the user all mentions of their search that have appeared in Agri Marketing media since 2000.


    Located in the upper Left Hand corner of the portal page is a link to all issues of Agri Marketing magazine that have been published since 2000.

    ABOUT Agri Marketing Update e-newsletters

    Delivered each Monday and Thursday via e-mail, Agri Marketing Weekly is sent to nearly 10,000 ag professionals. It includes a recap of the most important news within the industry.

    ABOUT Agri Marketing DIGITAL

    Immediately following its delivery to the printer, each issue of the magazine is available to be viewed online at

    An e-mail is sent to subscribers alerting them to its availability. The Digital issue includes hot-links to websites and e-mail addresses for instantaneous communication. It also includes a search engine enabling the audience to search for organizations, names, etc. mentioned in that issue.

    When a new issue is published, the prior month's issue can be viewed by going to and accessing the "archived issues" link.

    ABOUT Agri Marketing Mobile and App

    Agri Marketing news, weather and commodity markets can now be viewed on an iPhone, Blackberry and other smart phones. Go to

    The Agri Marketing apps have been downloaded over 10,000 times. Download now!

    ABOUT Agri Marketing on TWITTER

    Users can follow Agri Marketing on Twitter. Each day, Agri Marketing posts an important news item of the day at @AgriMarketing has 31,000 followers.

    ABOUT Agri Marketing Text Alerts

    Critically-important news - as it breaks - delivered by text. Sign up at


    The company is also the publisher of three educational books:

    · "ProSelling-A Professional Approach to Selling in Agriculture and Other Industries" by Dr. W. Scott Downey, Dr. Laura Downey, Michael Jackson and Dr. W. David Downey.

    This 365-page book is being used by many advanced academic institutions and corporate agribusinesses throughout North America to develop and train their sales and marketing organizations. First published in 2011. Dr. Downey is the founder of Purdue University's Center for Food and Agricultural Business.

    · "Agri Manners-Essential Etiquette for Professional Success" by Dr. Patricia Tice.

    This 240-page book is a must-have resource on dealing with people, different attitudes, behaviors and manners in the world of agriculture. First published in 2015.

    · "The Truth About Organic Foods" by Alex Avery.

    This 231-page book provides a fair and balanced look--from a scientific standpoint--about the heritage, production and nutritive value of organic foods.

    Both books are available by going to the "Bookshelf" link on the top of the website.


    Adel, Iowa-based Henderson Communications L.L.C. was formed in 2005 by Lynn Henderson who purchased Agri Marketing and its related properties from Doane Agricultural Services Company.

    Prior to forming the company, Henderson was President/CEO of Doane, a leading provider of information and marketing advice to the agricultural and food/beverage industries.

    Henderson is currently Secretary of the National Association of Farm Broadcasting's (NAFB) Foundation and a member of the American Business Media's Agri-Media Council, the Farm Foundation, the National Agri-Marketing Association (NAMA), Ag Relations Council and AAEA - The Ag Communicators Network.

    He is a past national President of NAMA and is a recipient of its R.C. Ferguson and NAFB's Dix Harper awards which honor distinguished service to the agricultural industry. He has also received the awards presented to Outstanding Communicators by the Agricultural Retailers Association (ARA), Mid America CropLife Association (MACA) and the American Society of Farm Managers and Rural Appraisers (ASFMRA). He is also a recipient of AAEA's "Lifetime Achievement" Award.

    He has served on the Board of Directors of the National Alliance of Independent Crop Consultants (NAICC), the national FFA Sponsors Board, the Conservation Technology Information Center (CTIC), the National 4-H Council and the World Agricultural Forum. He has been active in the American Bankers Association (ABA), the American Society of Farm Managers and Rural Appraisers (ASFMRA), the International Certified Crop Adviser (ICCA) program and the Agricultural Retailers Association (ARA).

    After receiving a B.S. in Agricultural Communications from Iowa State University, Henderson joined ACCO SEED (a legacy company of Corteva Agriscience) as its Communications Manager. He then joined Chicago-area based Century Communications, Inc., as VP/Publisher of its agricultural publications including Agri Marketing and AgriFinance (now known as AgProfessional) before moving to the St. Louis area as President/CEO of Doane Agricultural Services Co.

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    Proudly associated with:
    SIIA AM&P Canadian Agri-food Marketers Alliance National Agri-Marketing Association
    Agricultural Relations Council National Association of Farm Broadcasters Agricultural Communicators Network Livestock Publications Council
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