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PADILLACRT NAMED YANMAR AMERICA CORPORATION'S AGENCY OF RECORD
Feb. 5, 2016
Source: YANMAR news release
YANMAR America Corporation has selected PadillaCRT as its agency of record to increase awareness of and customer affinity for its agricultural equipment.
Known for developing the world's first commercially viable small diesel engine in 1933, today YANMAR manufactures industrial and marine engines, energy systems, generators, pumps and construction and agricultural equipment sold throughout the world.
PadillaCRT will plan and execute fully integrated marketing communications to raise YANMAR's profile in the compact utility tractor market.
"We did extensive research to find an agency to help us build brand awareness of our compact utility tractors in the U.S.," said Keith Wainwright, Agricultural Equipment Business Unit Manager.
"It was clear that not only did PadillaCRT understand our category, but they also had the kind of passion for their business that we have for ours. We're a good match."
"We are honored to be working with one of the truly inspiring and progressive engineering companies in the world," said Lynn Casey, PadillaCRT CEO.
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