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ANDREA RICHARDS JOINS RESEARCH FIRM KG MARKETSENSE
Source: Kleffmann Group news release

KG MARKETSENSE is pleased to announce that Andrea Richards has joined the company as a Senior Project Manager. Richards has a Bachelor's Degree in Psychology and English and 20 years of experience leading qualitative and quantitative market research projects for Wellmark and Quester. Richards is skilled in linguistic analysis and loyalty tracking research and brings strong project management skills to her new role at KG MARKETSENSE.

"We are excited to soon have Andrea on board. Her years of experience and background in psychology make her the perfect match to support our North American business," says David Soorholtz, Managing Director.

KG MARKETSENSE (formerly MarketSense, Inc.) is the US subsidiary of the Kleffmann Group, a global agricultural market research provider.

About the Kleffmann Group

Established in 1990, the Kleffmann Group is the leading international agricultural market research institute, employing over 350 full time staff and about 2,000 interviewers. With 21 international subsidiaries in Asia, Australia, Europe, North and Latin America, Kleffmann Group offers a comprehensive portfolio of market research solutions in over 70 countries worldwide.

As a full- service research agency, Kleffmann provides clients with key information on multiple agricultural sectors - including crop protection, seed, production and companion animal markets and agricultural machinery - drawn not only from a global network of farmer input panels but also both syndicated and ad-hoc research studies. For further information, please visit www.kleffmann.com.


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