 |
| CLICK HERE TO VIEW CURRENT ISSUE |
 |
| Best of NAMA 2026 |
|
 |
|
DAIRY GENETICS COMPANY CRV USA TAPS FLM+ FOR PRODUCT LAUNCH
Jul. 29, 2016
Source: CRV news release
CRV, an international dairy genetics company, has tapped FLM+ as a strategic marketing and communications partner in launching HerdOptimizer, CRV's genetics testing and mating service as the total herd management solution.
"We are honored to be working with CRV as they launch HerdOptimizer," said Rob McClelland, president and CEO. "Our CRV team at FLM+ is passionate about the livestock industry and excited to be partnering with an internationally recognized innovator in the dairy world."
For more than 140 years, CRV has been at the forefront of bringing innovative tools and services to the cattle industry. For many of those years, CRV has collected and evaluated production, efficiency and health data from dairy producers. HerdOptimizer combines the technology of genomic testing, including 19 U.S. genomic traits with more than 20 CRV proprietary traits, that will help dairy producers make early decisions about their herd more quickly to meet their operational goals.
"We are excited to be working with a communications firm that understands our market and that will help us take our cutting-edge product to market in a creative and impactful way," said Amy VanderMark, managing director for CRV USA. "HerdOptimizer will be a key tool for the U.S. dairy market, and I am confident our combined teams will succeed in bringing it to our customers and dairy producers in a way that makes it both enticing and easy to participate."
FLM+ will support CRV USA, located in Madison, Wisc., from their Minneapolis office. The FLM+ team will lead brand asset creation, media relations, video creation and paid media placement.
|
|
|
|
|
